PUBLICATION

Google Scholar link  https://scholar.google.com/citations?user=R1zOQpsAAAAJ&hl=en

My research focuses on the application of business analytics, artificial intelligence, and data science to solve complex challenges in finance, management, and sustainability. I explore how advanced technologies and analytical methods can drive efficiency, innovation, and responsible decision-making across industries.

Key areas of contribution include:

• Artificial Intelligence & Banking – Exploring how AI and machine learning transform banking operations, customer experience, and financial decision-making.
  
  

• Big Data & Cloud Computing – Unlocking insights for strategic business growth and improving flexibility in financial institutions.
  
  

• Social Media & Network Analytics – Investigating the role of network science and social media data in enhancing organizational performance.
  
  

• Sustainability & Innovation – Advancing sustainable business models and studying the economic impact of environmental and health-related factors.
  
  

• Business Intelligence & Visualization – Leveraging data visualization tools to support smarter decision-making in U.S. companies.
  
  

• E-Business & Supply Chain – Examining digital integration strategies for modern commerce.
  
  

I have authored and co-authored more than 13 peer-reviewed publications in IEEE and Scopus-indexed journals, including Well Testing Journal, Cuestiones de Fisioterapia, and the International Journal of Scientific Interdisciplinary Research. My work has been presented at international conferences such as IEEE ICECET 2025.

2025

• Big Data Analytics in Banking: Unlocking Insights for Strategic Decisions
  Well Testing Journal, 34 (S1), 143–164.
  
  

• AI and Machine Learning in Banking: Driving Efficiency and Innovation
  Well Testing Journal, 34 (S3), 80–101.
  
  

• Cloud Computing in Banking: Flexibility and Scalability for Financial Institutions
  Well Testing Journal, 34 (S2), 165–184.

2024

• Quantifying the Impact of Network Science and Social Network Analysis in Business Contexts: A Meta-Analysis of Applications
  International Journal of Scientific Interdisciplinary Research, 5 (2), 58–89.
  
  

• Interlinking Air Pollution, Economic Growth, and Government Health Expenditures: Evidence from South Asia
  Pakistan Journal of Humanities and Social Sciences, 12, 2906–2915.
  
  

2023

• Artificial Intelligence in Banking: Transforming Bank Management and Customer Experience
  Cuestiones de Fisioterapia, 52 (3), 337–348.
  
  

• A Cross-Sector Quantitative Study on the Applications of Social Media Analytics in Enhancing Organizational Performance
  American Journal of Scholarly Research and Innovation, 2 (02), 274–302.
  
  

2022

The Role of Data Visualization in Business Intelligence: Analyzing Tool Adoption and Decision-Making Outcomes in US Companies

Cuestiones de Fisioterapia, 51 (3), 310–331.